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Proposal for a feasibility study for the renewal of the business model of the Vicenza fruit and vegetable market

Client: Municipality of Vicenza

Project start date: September 2024

Project end date: November 2024

PROJECT DESCRIPTION
The feasibility study of the Vicenza Fruit and Vegetable Market aims to redevelop, modernise and rationalise the market, improving its operational efficiency, competitiveness and economic sustainability. The objective is to propose a functional management model, accompanied by an economic-financial analysis of the future management company.

NEEDS
The Vicenza Fruit and Vegetable Market needs to review its organisational and business model. Meetings with key stakeholders, such as representatives of the public sector and market operators, are essential to gather feedback and identify specific needs, thus creating a shared consensus on renewal proposals.

EXPECTED RESULTS
The adoption of a new management model will improve the operational efficiency and competitiveness of the Vicenza Fruit and Vegetable Market, transforming it into a regional reference point for the sector.

SPECIFICATIONS
CibuSalus is actively involved in the feasibility study for the renovation of the Vicenza Fruit and Vegetable Market, a strategic project aimed at relaunching the market as a central hub for fruit and vegetable distribution. The project includes an analysis of the management models of the main wholesale markets in Italy, meetings with stakeholders to gather feedback and develop a new management model that improves efficiency, sustainability and competitiveness. An economic and financial structure for the future management company will also be proposed.